General Gruppo

generalgruppo.it rocketreach.co/general-gruppo-profile_b68428f5c6158b62 General Gruppo / General s.r.l. is a family-owned Italian retail chain founded in 1975 by Pietro Paolo Tognetti and Silvana Bonugli, headquartered in Querceta (Seravezza, Lucca, Tuscany). Historically known as IperSoap — one of Italy's first home-care and personal-hygiene retail formats — it reached ~250 stores in 2019 and €150 million in revenue (2018). In 2020 it began rebranding into the unified PiùMe banner (merging IperSoap, Smoll and Shuki), and it also owns the historic Bacci Profumerie perfumeries (Forte dei Marmi) and the piume.it online shop. The founders' sons run the business — Saverio (CEO) and Francesco; the group includes General s.r.l. and General Nord s.r.l.